Purito
Pure Vitamin C Serum
Vitamin C Serum to Treat Hyperpigmentation for Radiant Skin
The Purito Pure Vitamin C Serum is a triple-brightening serum formulated with 5% Ascorbic Acid, Niacinamide, and Sodium Hyaluronate to visibly reduce dark spots, even skin tone, and restore radiance. It delivers deep hydration while promoting a luminous, smooth complexion without heaviness.
Great For
Skin Types – All Skin Types especially Dull, Dry, & Sensitive Skin
Skin Concerns – Hyperpigmentation, Dark Spots, Dullness, Uneven Skin Tone, Dehydration, Uneven Skin Texture
Why We Love it
The Purito Pure Vitamin C Serum harnesses the brightening power of high-purity 5% Ascorbic Acid — one of skincare's most trusted ingredients for targeting dullness and discoloration. It melts gently into the skin to help refine uneven tone, fade dark spots, and restore natural clarity and vibrancy with continued use. Niacinamide complements the formula with its own tone-evening and skin-renewing benefits, while Sodium Hyaluronate deeply hydrates for a smooth, luminous finish.
Best used in the evening, and always follow with SPF if used during the day — especially since pure Vitamin C can increase light sensitivity.
What to Expect
The Scents – No added fragrance
The Texture – Lightweight serum
Makes Skin Look & Feel – Radiant, more even-toned, smoother and luminous
60 ml / 2.03 fl oz
After cleansing and toning, apply 2-3 pumps of serum to the face and gently press in with fingertips, working from the center of the face outward until fully absorbed. If using during the daytime, follow with a sunscreen.
Pro tip: Sensitive skin types may want to start with a small amount or layer over a moisturizer until skin is fully acclimated to vitamin C.
Purito Seoul is a contemporary Korean skincare brand inspired by traditional Korean ingredients and culture. Focused on simplicity, eco-conscious practices, and community engagement, Purito creates effective, gentle skincare that enhances the skin’s natural beauty while remaining ethical and sustainable.
Ingredients We Love
Ascorbic Acid, Niacinamide, Sodium Hyaluronate
Full List
Bambusa Vulgaris Water, Pentylene Glycol, Ascorbic Acid(5%), Butylene Glycol, 1,2-Hexanediol, Niacinamide, Polyglyceryl-6 Caprylate, Aqua/Water, Polyglyceryl-4 Caprate, Sodium Hyaluronate, Caprylyl Glycol, Hydrolyzed Jojoba Esters, Hydroxyacetophenone, Disodium EDTA, Glutathione, Adenosine
Choose options
Vitamin C Serum to Treat Hyperpigmentation for Radiant Skin
The Purito Pure Vitamin C Serum is a triple-brightening serum formulated with 5% Ascorbic Acid, Niacinamide, and Sodium Hyaluronate to visibly reduce dark spots, even skin tone, and restore radiance. It delivers deep hydration while promoting a luminous, smooth complexion without heaviness.
Great For
Skin Types – All Skin Types especially Dull, Dry, & Sensitive Skin
Skin Concerns – Hyperpigmentation, Dark Spots, Dullness, Uneven Skin Tone, Dehydration, Uneven Skin Texture
Why We Love it
The Purito Pure Vitamin C Serum harnesses the brightening power of high-purity 5% Ascorbic Acid — one of skincare's most trusted ingredients for targeting dullness and discoloration. It melts gently into the skin to help refine uneven tone, fade dark spots, and restore natural clarity and vibrancy with continued use. Niacinamide complements the formula with its own tone-evening and skin-renewing benefits, while Sodium Hyaluronate deeply hydrates for a smooth, luminous finish.
Best used in the evening, and always follow with SPF if used during the day — especially since pure Vitamin C can increase light sensitivity.
What to Expect
The Scents – No added fragrance
The Texture – Lightweight serum
Makes Skin Look & Feel – Radiant, more even-toned, smoother and luminous
60 ml / 2.03 fl oz
After cleansing and toning, apply 2-3 pumps of serum to the face and gently press in with fingertips, working from the center of the face outward until fully absorbed. If using during the daytime, follow with a sunscreen.
Pro tip: Sensitive skin types may want to start with a small amount or layer over a moisturizer until skin is fully acclimated to vitamin C.
Purito Seoul is a contemporary Korean skincare brand inspired by traditional Korean ingredients and culture. Focused on simplicity, eco-conscious practices, and community engagement, Purito creates effective, gentle skincare that enhances the skin’s natural beauty while remaining ethical and sustainable.
Ingredients We Love
Ascorbic Acid, Niacinamide, Sodium Hyaluronate
Full List
Bambusa Vulgaris Water, Pentylene Glycol, Ascorbic Acid(5%), Butylene Glycol, 1,2-Hexanediol, Niacinamide, Polyglyceryl-6 Caprylate, Aqua/Water, Polyglyceryl-4 Caprate, Sodium Hyaluronate, Caprylyl Glycol, Hydrolyzed Jojoba Esters, Hydroxyacetophenone, Disodium EDTA, Glutathione, Adenosine
Vitamin C Serum to Treat Hyperpigmentation for Radiant Skin
The Purito Pure Vitamin C Serum is a triple-brightening serum formulated with 5% Ascorbic Acid, Niacinamide, and Sodium Hyaluronate to visibly reduce dark spots, even skin tone, and restore radiance. It delivers deep hydration while promoting a luminous, smooth complexion without heaviness.
Great For
Skin Types – All Skin Types especially Dull, Dry, & Sensitive Skin
Skin Concerns – Hyperpigmentation, Dark Spots, Dullness, Uneven Skin Tone, Dehydration, Uneven Skin Texture
Why We Love it
The Purito Pure Vitamin C Serum harnesses the brightening power of high-purity 5% Ascorbic Acid — one of skincare's most trusted ingredients for targeting dullness and discoloration. It melts gently into the skin to help refine uneven tone, fade dark spots, and restore natural clarity and vibrancy with continued use. Niacinamide complements the formula with its own tone-evening and skin-renewing benefits, while Sodium Hyaluronate deeply hydrates for a smooth, luminous finish.
Best used in the evening, and always follow with SPF if used during the day — especially since pure Vitamin C can increase light sensitivity.
What to Expect
The Scents – No added fragrance
The Texture – Lightweight serum
Makes Skin Look & Feel – Radiant, more even-toned, smoother and luminous
60 ml / 2.03 fl oz
After cleansing and toning, apply 2-3 pumps of serum to the face and gently press in with fingertips, working from the center of the face outward until fully absorbed. If using during the daytime, follow with a sunscreen.
Pro tip: Sensitive skin types may want to start with a small amount or layer over a moisturizer until skin is fully acclimated to vitamin C.
Purito Seoul is a contemporary Korean skincare brand inspired by traditional Korean ingredients and culture. Focused on simplicity, eco-conscious practices, and community engagement, Purito creates effective, gentle skincare that enhances the skin’s natural beauty while remaining ethical and sustainable.
Ingredients We Love
Ascorbic Acid, Niacinamide, Sodium Hyaluronate
Full List
Bambusa Vulgaris Water, Pentylene Glycol, Ascorbic Acid(5%), Butylene Glycol, 1,2-Hexanediol, Niacinamide, Polyglyceryl-6 Caprylate, Aqua/Water, Polyglyceryl-4 Caprate, Sodium Hyaluronate, Caprylyl Glycol, Hydrolyzed Jojoba Esters, Hydroxyacetophenone, Disodium EDTA, Glutathione, Adenosine