Here at Ohlolly, we love getting to know the stories behind the brands we carry. In this interview, we sit down with Olivia Choi, founder of PINKWONDER, a Korean organic skincare brand rooted in empathy, honesty, and real skin transformation.
Inspired by her personal journey with atopic dermatitis, Olivia shares how a deeply personal promise led to the creation of a brand centered on balance, resilience, and care.
The Birth of PINKWONDER
Can you give us your background and what inspired you to create the brand? Was there a turning point that made you take the leap?
Olivia: I am so happy to introduce PINKWONDER to the Ohlolly community. Our journey began in Seoul, rooted in a very personal struggle. For years, I battled severe atopic dermatitis that left my skin damaged and my spirit drained. The defining turning point was a quiet but firm promise I made to myself: “In this lifetime, I will heal my skin.” That determination was the seed of PINKWONDER. During my journey, I discovered Jojoba Oil—the single ingredient that transformed my skin and gave me a new lease on life. Even today, we continue to research and refine it, exploring the skin’s natural resilience and the beauty of balance.
Overcoming Early Challenges
What early challenges did you face when starting PINKWONDER, and how did you overcome them?
Olivia: Establishing a foundation of genuine empathy and ensuring ingredient stability were steep mountains to climb. In the beginning, I handled every customer consultation myself, 24/7. Surprisingly, I never felt exhausted; seeing a customer’s skin improve was more fueling than food or sleep. I also personally obsessed over the quality of our raw ingredients, knowing firsthand how profoundly they can transform the skin. Together with trusted partners, we built PINKWONDER on three core values: Honesty, Transparency, and Sincerity.
The Seoul Influence
Are there particular experiences in Seoul or Korea that influenced your product development or brand ethos?
Olivia: The high-touch, communicative beauty culture of Seoul is deeply embedded in us. Whenever a customer shares a photo of their struggling skin, I am instantly transported back to my own most difficult moments. This deep sense of responsibility is why I always place my name in front of PINKWONDER—to stand as a proud, accountable leader. We don't just sell products; we walk alongside our customers through every step of their skin improvement journey.
Evolution and Innovation
How has PINKWONDER evolved since its founding, and what keeps the brand innovative today?
Olivia: We were built on the belief: “When your skin changes, your life changes.” Our customers are our true innovators; we listen to their real-time concerns and translate those voices into products that truly reflect their needs. This persistence in solving problems has positioned PINKWONDER as a trusted beauty advisor beyond just a skincare brand.
Olivia’s Personal Go-Tos
What are your best Korean skincare products from PINKWONDER?
Olivia: Without hesitation, our Jojoba Oil is the soul of my routine. I also swear by our Jojoba Toner for daily prep and our Neroli line whenever my skin feels tired and needs a brightening energy boost.
The Ultimate Korean Beauty Hack
Can you share one Kbeauty tip or Korean skincare hack that you personally swear by?
Olivia: I am a huge believer in the "Oil-First" method. Instead of saving oil for the last step, I often apply a few drops of Jojoba Oil to damp skin immediately after cleansing. Because jojoba oil mimics the skin's natural sebum, it acts as a "booster," allowing everything you apply afterward to absorb much more deeply. It’s the secret to achieving that healthy, lit-from-within glow.
What’s Next for PINKWONDER?
Are there any upcoming Korean organic skincare launches, collaborations, or events you’re especially excited for PINKWONDER?
Olivia: This is such an exciting year for us! We kicked off the year with a highly successful launch in Japan, and the response has been incredible. Building on that momentum, we have so many exciting projects lined up for the coming months—from unique collaborations to new product innovations that I’ve been perfecting for a long time. We’re also focused on expanding the "PINKWONDER Ritual" to more cities worldwide, so please stay tuned. There is much more magic to come!
More About PINKWONDER
PINKWONDER is more than just a Korean organic skincare brand—it’s a reflection of Olivia Choi’s journey, built on empathy, integrity, and a genuine desire to help others feel confident in their skin. With a focus on simplicity, thoughtful ingredients, and meaningful connections, the brand continues to grow alongside its community.
Discover the full PINKWONDER collection HERE.
You can follow Olivia on Instagram at @pinkwonder_choi and connect with the brand at @pinkwonder_official.
If you have questions or need personalized skincare advice, reach out anytime:
IG: @ohlollybeauty
TikTok: @ohlollyofficial
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Frequently Asked Questions (FAQs)
Here are answers to frequently asked questions about organic skincare:
What makes Korean organic skincare different from regular skincare?
Organic skincare focuses on gentle, natural ingredients that support the skin’s balance and resilience for deeper absorption and visible results.
Is organic skincare good?
Yes, organic skincare can be very effective, especially for sensitive or problem-prone skin. It minimizes exposure to harsh chemicals while naturally nourishing the skin.
How do I choose the right organic skincare products for my routine?
Start by identifying your skin type and main concerns, such as dryness, dullness, or sensitivity. Then select products with high-quality ingredients like Jojoba Oil or Neroli extract that address those needs
