HaruHaru

A clean K-beauty collection with anti-aging essentials for all ages and skin types. Every single product in HaruHaru’s WONDER line contains at least 95% naturally-derived ingredients, including the star ingredient, fermented black rice.

Free of harmful chemicals, vegan-friendly and cruelty-free.

Learn more about the star ingredient Black RiceAnd meet Jae Won Jeong, CEO of Haruharu WONDER Here.