Long-lasting hydration. Potent ingredients. Delightful application. Haruharu’s WONDER line has impressed us from the very beginning, and in case you’ve yet to try it -- or just need a reminder -- below we’re sharing five reasons why it’s an emphatic recommendation for your skin.
1. Fermented Black Rice
It’s the star ingredient in the majority of its products, so you know it has to be good. The deep purple hue of forbidden black rice is a clue to its potency; it’s a powerhouse of antioxidants, which help protect against free radical damage, reduce inflammation, lessen hyperpigmentation and boost elasticity. Fermenting the black rice concentrates its anti-aging capabilities and combines them with added beneficial fermentation byproducts, so skin appears brighter, firmer and smoother. Win-win.
2. Hydration, Hydration, Hydration
In addition to fermented black rice, WONDER formulates its products to ensure one of the quickest ways to youthful, dewy skin: Moisture! When skin is properly hydrated and stays that way all day, it looks plump and fine lines and wrinkles become less noticeable.
With ingredients like hyaluronic acid, betaine and fermented bamboo shoots (containing a high amount of silica, important for collagen production and cell repair), whether you use WONDER’s toner, essence, serum or cream, you’re getting a solid combination of hydrating ingredients that translate to a visibly healthier complexion.
3. UDT Technology
Beyond sourcing and formulating key ingredients, WONDER has also pioneered its own patented delivery system called Ultra Deep Technology. Using ginseng extract and a special phospholipid structure with a low molecular weight, UDT helps WONDER ingredients penetrate into the deeper layers of the skin.
4. Great skin at any age.
First things first: If you’re new to double cleansing, WONDER’s Deep Cleansing Oil and Low pH Cleansing Gel are perfect for working into your routine. Both are unscented, hydrating, gentle, and leave the skin soft and fresh for the steps that follow. Double cleansing is key for any effective anti-aging skincare, and we love that WONDER makes this super simple.
Another great point about the WONDER line is that you don’t have to wait until a certain age to start using their products. Because of the aforementioned ingredients and the ease of the product offerings, you can combine one or several of their products to amp up your skin’s health as it ages. This goes for any skin type, too.
For example (as we shared in this previous article):
In your 20’s, use: Toner, Hyaluronic Serum, Cream
In your 30’s, use: Toner, Hyaluronic Serum, Essence (optional), Facial Oil
In your 40’s, use: Toner, Hyaluronic Serum, Essence, Cream (optional), Facial Oil
5. Made the way you want them to be.
Like most of you, we’re increasingly appreciative of brands that go the extra mile to be cruelty-free, vegan, paraben-free and EWG-rated. WONDER is all of that and more, using 95% natural ingredients, 100% Korea-grown black rice and formulating its products without harmful substances that are commonly found in cosmetics. The result is a line you can feel good about using, and your skin will prove it.
To discover the full range of Haruharu’s WONDER line, click here to shop. Also, don’t miss this fascinating interview with WONDER’s founder and CEO for an even deeper dive into the brand!